PricePally’s Naija Food Brands Festival is Coming: Everything You Should Know About the Premier Online Event.

Food—the Nigerian communal language. Food is woven deep into our fabrics. It’s the offering with which our mothers appease us after a rebuke, the quickest way to remind friends that we love them, and the trusted route to discovering a new culture. And what’s a Nigerian party without Nigeria’s leading staple food—party jollof!

Anyone who loves Nigeria loves Naija foods. Think of it: what can contest with a delicious stick of smoked, spicy suya? Or a large bottle of Zobo drink extracted from the bottom of a fridge? To explore Naija food is to draw towards satisfaction, towards delight. This is why we’re excited to bring you PricePally’s Naija Food Brands Festival, an unprecedented festival in celebration of Naija foods and the brands that sell them.

What is PricePally’s Naija Food Brands Festival? 

PricePally’s Naija Food Brands Festival is the premier online event for food enthusiasts. The festival is dedicated to showcasing and promoting the finest locally-made food brands across the country.

It’s the ideal opportunity to shop for your favorite products and discover new ones, all in one convenient place. Join us to experience and explore the rich diversity of Nigerian cuisine and immerse yourself in the heart of Nigerian food culture.

When is the Naija Food Brands Festival Happening? 

PricePally’s Naija Food Brands Festival will be live on PricePally’s e-commerce website, www.pricepally.com, from September 23 to December 2, 2024.

Who is it for? 

Are you passionate about Nigerian food? Then the festival is for you—whether you’re a seasoned foodie, a home cook, or simply someone who enjoys discovering new and delicious local products.

It’s perfect for those who love to support local businesses and want to experience the rich flavors and diversity of Nigerian cuisine. Whether you’re looking to shop from your favorite brands or explore new ones, this festival offers something for everyone.

The festival is also for food entrepreneurs eager to showcase their products to a wider Nigerian audience and boost their food business. It’s an excellent platform for food companies looking to expand their market base and introduce both new and existing products to a broader consumer base.

Are you an emerging food brand or an established company? This festival provides the perfect opportunity to grow your business. You also get to connect with passionate food lovers across Nigeria.

What Will You Get from the Festival?

We’ve curated the Naija Food Brands festival to offer unique experiences for you, depending on your role in the Naija food industry.

For Food Enthusiasts

Food enthusiasts get:

1. Curated Product Range: Explore a carefully handpicked collection of the best local Nigerian food brands in one centralized place.
2. Exclusive Discounts: Take advantage of unique deals, discounts, and offers available only during the festival.
3. Discover New Favorites: Find and try new and exciting food products that may not be available elsewhere.
4. Exclusive Content: Enjoy exclusive content like cooking tutorials, recipes, and behind-the-scenes looks at food production. Access detailed information about the products, including their origins, ingredients, and best uses, product demos, to make informed purchasing decisions.

For Food Brands (Emerging or Established)

Emerging food brands or established food companies get:

1. Increased Exposure: Showcase your brand to a large, diverse audience across Nigeria, enhancing your visibility and brand recognition.
2. Attract New Customers: Tap into a new customer base eager to discover and try fresh, locally made products.
3. Boost in Sales: Leverage the festival to drive immediate sales through exclusive deals, special promotions, and more.
4. Expand Your Market Reach: Introduce your products to new regions and consumer segments, helping to grow your brand beyond your current market.
5. Strengthen Brand Loyalty: Participate in a festival that celebrates Nigerian-made products. This builds loyalty among consumers who prioritize supporting local businesses.
6. Amplified Marketing: Benefit from the festival’s extensive marketing efforts, which will promote your brand and help you reach a wider audience.

How Can You Participate in the Festival?

Participation varies with your unique role:

For Food Enthusiasts

If you’re based in Lagos, Abuja, Ibadan, or Port Harcourt, you can access all the festival benefits by creating an account on Pricepally. Stay updated on amazing offers, discounts, and festival news by following us across our social media platforms.

For Food Brands and Companies

Keep an eye out for our public calls for participation and opportunities to showcase your products. Register here to start your participation process. Stay tuned for details on how to get involved and make the most of this festival to reach new customers and expand your brand’s presence.

During the festival, brands also have the opportunity to sponsor a full week or the entire festival. As a festival sponsor, brands can seize this slot to stand out through:

• Prominent Exposure: The brand will be featured across all our owned channels—social media, email, the website, paid ads, and more—throughout the sponsored week.
• Tailored Promotion: The brand will benefit from dedicated content and multiple promotional opportunities during the week, driving focused attention to the brand.

Interested sponsors should register their intentions by sending an email to hello@pricepally.com or clicking the link here.

How to Prepare for the Festival?

If you’ve read to this point, you’ve completed the first step in preparing for the Naija Food Brands festival. Next, spread the word. The festival kicks off on the 23rd of September, and everyone who loves Nigerian food is invited to the party.

Know someone who should be a part of the festival? Share this post with them — your emerging food content creator friend, your buddy at work who tours new restaurants every week, your banana bread and snacks plug. Nudge your favorite Naija food brands to register for the festival with the button below.

At PricePally’s Naija Food Brand Festival, there’s enough deliciousness to go around.

Connect with us on Instagram for more updates; follow the hashtag #PricePallyNFBfestival to catch all the scoop as it happens.